search engine | 16 May 2016
Brand slackers: organic search is not always about non-branded keywordsI admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is […]
search engine | 4 May 2016
Do bounce rates affect a site’s search engine ranking?The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on […]
search engine | 11 April 2016
Google Analytics: a guide to confusing termsGoogle Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. After setting up Google Analytics on […]
search engine | 5 April 2016
How to fix discrepancies in your web analytics dataGoogle Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location […]
search engine | 31 March 2016
How to track clicks to offline sales from a B2B lead generation websiteSome products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an […]
search engine | 30 March 2016
How to use In-Page Analytics and how it can help boost conversionsGoogle Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and […]
search engine | 15 March 2016
Google AdWords average conversion rates by industry [study]When you evaluate your Google AdWords performance and conversion rates, what are you comparing against? If you’re like most advertisers, your primary source of insight is probably your own historical […]
search engine | 15 March 2016
Google Analytics launches 360 Suite, promises a better view of the “complete customer journey”Following the ‘micro-moment’ trend that Google has named and popularised for itself, Google has launched a suite of tools for its premium Analytics users, which promise to help better take […]
search engine | 14 March 2016
A couple of time-saving keyword optimization techniques for you to tryIf there’s one thing that almost all of us can agree on, it’s that no matter what changes in the world of digital marketing, there is one constant… there’s not […]
search engine | 11 February 2016
Fixing 404 Error Pages with Google AnalyticsThere have been multiple blog posts written over the years on how to use Google Analytics to identify and fix 404 Error Pages. I have even written one myself and […]