Archive for novembre, 2017

SPI 294: 21 Top Places to Include an Affiliate Link (2017-11-30)

So, you have the perfect affiliate product and you’re excited to tell your audience all about it. The only thing is . . . where do you put that affiliate link? This is the episode you’re going to want to listen to, because it’ll tell you exactly where you should be putting your affiliate products […]

How to Schedule Tweets to Save Time (2017-11-30)

Too many tweets and too little time? No worries. In this guide we’ll show you, a savvy social media pro, how to schedule tweets to save time that can spent engaging your followers. How to schedule tweets on Twitter There are two ways to schedule tweets on Twitter natively. You can do it via the […]

6 innovative new search engines to keep an eye on (2017-11-30)

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google, how many can you name? Bing? Yahoo? Maybe DuckDuckGo, if you’re privacy-conscious (or a bit […]

How to Use Pinterest for Business: 8 Strategies You Need to Know (2017-11-28)

With 200 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it an important social platform with deep penetration in valuable demographics. Half of all U.S. millennials use Pinterest, for instance. But it’s not just young people saving their ideas on the network: 68 percent of U.S. women aged 2 […]

Are We Entering the Era of Millisecond Marketing? (2017-11-28)

This post was originally published on Adweek. Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on exchange floors. But this was how stocks were bought and sold for most of Wall Street’s history. Then, in the 1990s, electronic exchanges entered the […]

How to amplify your content marketing with influencer-driven writing contests (2017-11-28)

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves […]

1•2•3 Affiliate Marketing Course Launches Today! (2017-11-28)

It’s finally time for the doors to 1•2•3 Affiliate Marketing, my brand new course, to open! Learn who this course is for, its prerequisites, and if it’s right for you. Today is a big day! For years, the SPI audience has been asking me to create an affiliate marketing course. Specifically, they’ve been asking for […]

8 Essential Social Media Etiquette Rules for Business (2017-11-28)

There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common courtesies and customs. Businesses in particular need to adhere to this etiquette, since social media is […]

SPI 293: My Top Performing Affiliate Marketing Products, and Why They Performed So Well (2017-11-28)

This month is affiliate marketing month, and we’ve covered a lot of ground so far. We’ve talked about strategies—long and short term—and last week we even talked about the dark side of affiliate marketing and how to avoid it. But this week we’re keeping it a little lighter: I’m sharing my top performing affiliate marketing […]

Top 5 Social Media Trends to Put Into Practice in 2018 (2017-11-28)

The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To help set you up for success, we put together our […]