Archive for luglio, 2016

How to optimise your videos for better ranking on YouTube (2016-7-29)

With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.  However, the sheer size of the audience (a third of all web users) means that the rewards are there if you get it right. In this post, I’ll look at some of the […]

Google’s power of censorship: who controls the controllers of the internet? (2016-7-29)

Imagine a world where Google has no secrets, where all search engines play fair, and where SEO doesn’t have to be synonymous with “page one.” Sound like a fairy tale? The Internet is often cast as the great democratizer, and Google its noble gate-keeper. There’s no doubt that search engines help us easily navigate the […]

Eight most interesting search marketing news stories of the week (2016-7-29)

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date search marketing stats, then we end with some bizarre Google searches and a quiz. A perfect Friday round-up I’d say. Maybe I can find a […]

Facebook image cheat sheet: maximum photo sizes for your branded page and ads (2016-7-28)

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network (for now) since then… Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook’s algorithm to favour friends’ […]

Why your brand needs a style guide (2016-7-28)

Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s MD Simon Penson put it in a post for Moz, the idea here is: “that you’re able to […]

7 Social Media Metrics that Really Matter—and How to Track Them (2016-7-28)

When your boss asks you for the ROI of your latest social media campaign, how do you respond? Too many social media managers fall back on the easy answers: we gained this many new Twitter followers, this many Retweets, this many Facebook shares, and so on. Sure, these social media metrics offer surface insights into […]

Social media: look before you leap (2016-7-28)

Social media puts your message in front of your audience instantly. With millions of active users and real time engagement, social is a great tool to distribute, engage and communicate. But it comes at a cost. If updates are misconstrued or perceived to be negative, you have very little control over the knock-on effects. There […]

Five ways to use local SEO even when you don’t have a physical premise (2016-7-28)

How can a business stand out in local SEO with no physical premise? Is it even possible? Local search is very competitive and it becomes even more of a challenge to compete with other businesses when yours has no physical premise. Sam Nemzer from Distilled shared with us some useful tips at MozTalk on how to […]

Top Facebook Demographics That Matter to Social Media Marketers (2016-7-27)

You wouldn’t launch a business without knowing exactly who your potential customers are, and the same can be said about your Facebook strategy. The more you know about the people who make up your Facebook community, the easier it is to create and share content that they will find valuable. Relying on a classic spray […]

Should you use a hamburger icon on your mobile menu? (2016-7-27)

The three-line ‘hamburger’ menu icon receives a lot of vitriol. It is variously described as “controversial”, “notorious” etc. but it is rapidly becoming the de facto symbol to open a navigational menu on a mobile website. So perhaps it is time to learn to live with it and make it better. The hamburger was created […]