SEO | 22 February 2017
Organic Reach on Social Media is Declining—Here’s What to Do About ItOrganic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 […]
search engine | 22 February 2017
Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take […]
SEO | 22 February 2017
How One Travel Brand Uses Social Media to Reach a Global AudienceSocial media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat […]
search engine | 22 February 2017
Six stats on the importance of trust in influencer marketingImage by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. […]
SERP | 22 February 2017
New Feature: URL Level Keyword ReportsPage level reporting in SERPs got a huge upgrade this past month! We’ve rebuilt the Pages section in SERPs from the ground up. You can now compare multiple keywords visually […]
SEO | 22 February 2017
The Professional Boost: How to Go Viral on LinkedInGoing viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career. But since LinkedIn is hardly the appropriate venue for cat memes or videos […]
search engine | 22 February 2017
How marketers can dive into growth marketingGrowth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth […]