Month: July 2017

SEO | 31 July 2017

How to Write a Social Media Policy for Your Company

The line between companies and their employees on social media is steadily blurring. Organizations today need a social media policy that at once helps keep the brand’s reputation intact while […]

search engine | 31 July 2017

How to optimize for user intent in search

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent […]

search engine | 31 July 2017

What does visual search mean for ecommerce in 2017?

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and […]

search engine | 31 July 2017

How to tell if your website is due for a redesign

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the […]

search engine | 31 July 2017

Pump the brakes: SEO and its sweeping statements

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound […]

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