Archive for luglio, 2015

Bing Tests Emoji Keyboard (2015-7-31)

Bin is already one of the few search engines that allows emoji searches, and now it’s testing a full emoji keyboard. Rubén Gómez first mentioned the keyboard yesterday on the All Google Testing blog. He posted an instructional video and included a code users can write in the development consoles of Chrome, Firefox and […]

4 Ways to Use Social Media in Your Job Search (2015-7-31)

For millions of job-seekers, social media is now a central part of the search. According to a recent Glassdoor survey, 79% of are likely to use social media to find jobs. Among younger workers the number is even higher: 86% of people in the first 10 years of their career said they are likely to use social […]

Open Source HR: How We Built a New Recruiting Report for Leadership (2015-7-31)

As part of our ongoing open source HR initiative (#HootHROS), this post outlines the steps we took to create a new recruiting data report for our executives. Like many companies experiencing hyper-growth, we had a problem at Hootsuite: as we continued to scale globally, entering new markets and adding new positions, it became increasingly difficult […]

How Do You Rank on Google? (2015-7-31)

Google’s algorithms are better-focused than ever, according to a new study from Searchmetrics. In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 search results for 10,000 keywords and 300,000 websites on Google. According to Marcus Tober, founder and chief technology officer at Searchmetrics, the findings simply confirm […]

The New Media Meritocracy (2015-7-31)

When the World Wide Web debuted more than 20 years ago, one problem that immediately became obvious was that this open network lacked any functional mechanism for evaluating the quality of content placed upon it. While armies of human curators – including Yahoo’s legions of editors and’s teams – worked mightily to achieve this […]

5 Modern-Day Alternatives to Link Building (2015-7-31)

Link building has fallen, both in practicality and in popularity, as a long-term SEO strategy. Once universally-acknowledged as a necessary foothold for ranking in search engines, building links has been ostracized by the SEO community, largely at the behest of Google engineers, who frequently warn marketers not to waste time building offsite links. There’s […]

Google Given Right to Appeal in Safari Cookies Case (2015-7-31)

Google has been given the right to appeal in the U.K. against a ruling in a legal case that boils back down to the infamous Safari ‘Cookiegate’ incidents of the early 2010s. The problem was the collection of data and the implications of that collection in relation to the U.K. Data Protection Act (DPA). […]

Google’s Ups Its Automatic Text Translation Tool Ante (2015-7-31)

Google has your back and will let you translate text – think menus, bills and directions – into your language of choice and spare you the effort of searching in the direction of international communication. Barak Turovsky, product lead for Google Translate, said that just 20 percent of the planet speaks English and that […]

Social Selling Strategies for the Property Management Industry (2015-7-30)

We know that social media is transforming the retail business and property management industry. Social media is being used to create a link between the offline and online experience of customers, shoppers, and tenants. Social media has changed the buying journey for almost every industry, and if this process is continuing to evolve for customers […]

4 Ways To Improve Your Integrated Marketing Communication Plan With Social Media (2015-7-30)

Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective roadmap for your marketing teams during implementation, to avoid any internal […]

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