Archive for febbraio, 2018

How a World-Class Museum Inspires Millions of Followers on Social Media (2018-2-28)

Every year the British Museum welcomes millions of people through its doors. And on social media they attract equally large crowds—nearly 4 million followers between their Facebook, Instagram, and Twitter handles. In this episode of our Hootcast podcast, the British Museum’s senior digital marketing manager Kate Carter tells us how they keep their millions of […]

8 Essential Skills a Social Media Manager Must Have (2018-2-28)

There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number 42 in CNN […]

Event recap: State of Search with Brainlabs (2018-2-28)

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event. […]

15 actionable SEO tips to improve your search rankings (2018-2-28)

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings. Optimizing keyword research Keywords have long been the foundation to high-ranking SEO content.  […]

SPI 306: Rise of the Youpreneur with Chris Ducker (2018-2-26)

Today I have a very special guest: Chris Ducker of and Youpreneur, and author of the new book Rise of the Youpreneur! Chris and I have been friends for eight years now. He’s been on the show before but we’ve never gotten this deep. A lot of people may not be familiar with the […]

Top 10 Podcast Recording Tips to Sound Like a Podcasting Pro (2018-2-26)

Podcasting is one of the most powerful ways to build your brand and audience. Here are my top 10 recording tips for producing professional, engaging episodes that will keep your listeners coming back for more. I believe podcasting is one of the most powerful tools available to build your brand and your audience. And when […]

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps (2018-2-26)

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. Once seen primarily as a job-seeking tool, the platform now offers a rich media experience that businesses cannot afford to ignore. Many LinkedIn users log in daily just […]

Everything Social Marketers Need to Know About Generation Z (2018-2-26)

Marketers can no longer afford to undervalue Generation Z. At an estimated 60 million, they make up 25.9 percent of the U.S. population. And while they have a reported $44 billion in buying power alone, when you factor in their influence on parent and home purchases, their real spending power is closer to $200 billion. […]

Migrating HTTP to HTTPS: A step-by-step guide (2018-2-26)

On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means that the 71% of web users utilizing either browser will be greeted with a warning […]

Are keywords still relevant to SEO in 2018? (2018-2-26)

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the industry you will no doubt […]