SEO | 22 September 2016
32 Useful Facebook Page Apps for Your BusinessIf you’re thinking about how to improve your Facebook strategy and aren’t sure where to start, these apps for your Facebook Page can help. Here’s why: Facebook apps don’t require […]
search engine | 22 September 2016
CTR as a ranking factor: what we know so far and how to action itFor the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site. It […]
search engine | 22 September 2016
12 companies hit with a Google manual penaltyJust in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, […]
search engine | 22 September 2016
Instagram content best practice: winning examples from global brandsThis month saw the release of the 2016 cross-border business handbook: Going global with Facebook. It is a good body of research for budding social media marketers looking to use […]
SEO | 21 September 2016
3 Potential Threats to Watch Out for on Social MediaFor marketers, investing in social media means exposure; exposure to new prospects, exposure to new followers and influencers, exposure for the brand, and exposure to a significant return on investment […]
search engine | 21 September 2016
Five tips to maximise content ROI for every industryAn effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, […]
SEO | 21 September 2016
7 Twitter Chats Social Media Marketers Need to FollowWe’ve all been there. You’re at a cocktail party and one minute you’re enjoying a tiny samosa, the next minute you’re cornered and trapped in a conversation with the chattiest […]
search engine | 21 September 2016
Five solid Google AdWords insights from analyzing half a billion dollars in ad spendIn which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, […]
search engine | 21 September 2016
10 terrific websites to help promote your app or toolBuilding a cool tool or an app is half of the battle. Marketing it is even harder and more overwhelming. Here’s a handy guide for you to use. App marketing is on […]
search engine | 21 September 2016
Google AMP is coming to organic search results – Update!Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete […]