Month: February 2015

search engine | 27 February 2015

The Formula for Successful Newsjacking

Though the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at […]

search engine | 27 February 2015

Mobile Search Spend Share to Reach 83% by 2018

Just before Christmas, research from eMarketer predicted that by 2018, mobile will account for 76.7 percent of search spend. But the market research firm has since come up with an even […]

search engine | 27 February 2015

Brands Boost Conversions With Google Shopping Campaigns

Google Shopping campaigns – the digital showrooms that replaced product listing ads (PLAs) over the summer – were just recently taken out of beta and opened up to advertisers from […]

search engine | 27 February 2015

Does Yelp Really Matter?

Although Yelp reviews do not always show up above Google’s own search results, they are visible in many local intent queries, and have an impact on rankings. From an […]

search engine | 26 February 2015

SMBs Benefit From New YP Local Search Feature

YP has introduced ypSearch, a new feature that promises to turn local searches into leads for small and medium-sized businesses (SMBs). When an SMB buys desktop or mobile search ads […]

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