search engine | 15 May 2018
Is Google Analytics compliant with GDPR?GDPR (General Data Protection Regulation) is set to revolutionize how we process and store data in the digital age, with the aim of giving individuals more control of their personal […]
search engine | 19 March 2018
7 Google Tag Manager courses to prioritize in 2018If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on […]
search engine | 6 February 2018
8 key Google Analytics reports for SEOAny stellar SEO strategy should be meticulously tracked and heavily data-driven. Gut feel is great when deciding on which new pair of shoes to buy, but it’s not the best […]
search engine | 12 January 2018
How the latest Google Analytics updates will benefit marketersGoogle has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess […]
search engine | 8 November 2017
Beyond Google Analytics: 10 SEO analytics and reporting toolsAnalytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you […]
search engine | 1 September 2017
Google Analytics: Misunderstandings that hold marketers backGoogle Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses […]
search engine | 21 April 2017
A guide to setting up Google Analytics for your WordPress siteOf the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic […]
search engine | 3 August 2016
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)Pssst, hey did you miss it? Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with […]
search engine | 24 May 2016
Tie your web, and mobile properties together in Search Console, plus three more recent changesSince writing our comprehensive and barn-stormingly popular complete guide to Search Console a couple of weeks ago, Google has since released a few updates to make webmasters lives a darn […]
search engine | 19 May 2016
Google launches Firebase Analytics for mobile appsGoogle has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers […]