We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform* , we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media & Entertainment to determine which brands social has deemed Nice and which have been Naughty.

Find out what brands earned the top spots and why in Social Media’s Naughty or Nice List.

* The social data featured in this infographic came from the 26 social platforms and more than 100 million data sources the uberVU via Hootsuite platform monitors, including (but not limited to) Twitter, Facebook, LinkedIn, Google+, Reddit, Flickr, blog posts, blog comments, premium news sources (like the New York Times) and many others from September 16 to December 16, 2014.