Archive for the ‘SEO’ Category

The Ideal Social Media Post Length: A Guide for Every Platform (2018-5-21)

There’s no such thing as too much engagement on social media. Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about. This article is a curation of research around ideal character counts (not to be […]

11 Ways to Kickstart Your Social Media Brainstorm (2018-5-18)

We’ve all been there—sitting around a table with coworkers, staring at next month’s content calendar. Somehow, shockingly, the calendar is blank. “How did I let this happen again?” you may be thinking, or “Will the internet never cease?” Finally, after minutes of awkward silence, someone croaks, “So…anyone have any ideas?” This is a nightmare scenario […]

30 Free Instagram Stories Highlight Icons for Your Business (2018-5-17)

With more than 200 million users visiting at least one Business Profile daily, Instagram is more than just a social network—it’s your brand’s digital storefront. However, just like a messy store doesn’t give the best first impression to your customers, a disorganized Instagram profile can do more harm than good. In this post, we’ll explore […]

How to Create a Social Media Marketing Strategy in 8 Easy Steps (2018-5-16)

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose. The more specific your strategy is, the more effective the execution […]

How to Work With an Instagram Influencer According to an Influencer (2018-5-15)

As the creator of the blog Style Bee and the Instagram account @LeeVosburgh, I write about responsible style and thoughtful consumption and share brands I love. I also started the 10×10 Style Challenge, My Instagram account, which has been active since 2013, has grown into a wonderful community of over 46,000 engaged followers. For several […]

Does Social Media Impact SEO? We Ran an Experiment to Find Out (2018-5-15)

Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts. Glossary of SEO terms SERP: Search engine results page Search rank: The position a URL holds on a SERP for a particular keyword Search visibility: A metric […]

How Facebook’s F8 Announcements Will Impact Your Social Video Strategy (2018-5-15)

Last week, Facebook hosted its annual F8 Conference. Mark Zuckerberg joked about testifying in congress, apologized to developers for the turbulent past few months, and announced that Facebook would launch a dating app. But beyond the excitement—such as being able to attend virtual concerts with Oculus Room or using VR to reconstruct childhood memories—Zuckerberg and […]

Twitter Makes Changes to Combat Spam: Here’s What You Need to Know (2018-3-19)

In February 2018, Twitter announced new guidelines around the use of automation and multiple accounts. If you use automation (such as scheduling tweets to be posted later) or manage multiple Twitter accounts, it’s important to understand and follow these new guidelines. Read on for more on the changes and how Hootsuite is making changes in […]

Everything You Need to Know About Google My Business (2018-3-19)

First thing first, what is Google My Business? Essentially, Google My Business is a business listing service. For example, if you search for Hootsuite you’ll see a box appear to the right hand of the results. This contains a short blurb about the company, social links, and other companies that are usually searched for by […]

8 Old School Marketing Tactics That Work for Social Media (2018-3-19)

Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe TVs as “radios with pictures,” there are plenty of solid ideas from the Mad Men-era […]

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