Archive for the ‘SEO’ Category

How a World-Class Museum Inspires Millions of Followers on Social Media (2018-2-28)

Every year the British Museum welcomes millions of people through its doors. And on social media they attract equally large crowds—nearly 4 million followers between their Facebook, Instagram, and Twitter handles. In this episode of our Hootcast podcast, the British Museum’s senior digital marketing manager Kate Carter tells us how they keep their millions of […]

8 Essential Skills a Social Media Manager Must Have (2018-2-28)

There’s not one secret recipe to becoming an amazing social media manager (if only it were that easy), but making sure you have the full range of essential skills to do the job well certainly helps. And it’s a good time to be getting in the game. Social media manager was number 42 in CNN […]

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps (2018-2-26)

LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. Once seen primarily as a job-seeking tool, the platform now offers a rich media experience that businesses cannot afford to ignore. Many LinkedIn users log in daily just […]

Everything Social Marketers Need to Know About Generation Z (2018-2-26)

Marketers can no longer afford to undervalue Generation Z. At an estimated 60 million, they make up 25.9 percent of the U.S. population. And while they have a reported $44 billion in buying power alone, when you factor in their influence on parent and home purchases, their real spending power is closer to $200 billion. […]

How the LinkedIn Algorithm Works (And How to Make it Work for You) (2018-2-14)

When you log in at or use the LinkedIn app, you’re immediately taken to your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow. You’ll notice, however, that your LinkedIn feed doesn’t show everything your network is posting by default. That’s […]

15 Apps and Tools for Social Marketers on the Go (2018-2-14)

Imagine every time you needed to make a phone call you only had a landline. It’s a feverish thought—but that’s the marketer’s equivalent of not having the right apps and tools on their mobile device. The right combination of apps will make your life a lot easier and won’t force you to be tethered to […]

Why the Internet Laughs at My Face—And Other Things We Learned in 2017 (2018-2-14)

At Hootsuite, we’ve published hundreds of blog posts and crafted thousands of social posts. Some work wonderfully. Others fail miserably. Today, I’d like to skip over the mountains of mistakes we’ve made in the past and focus on Hootsuite’s most successful social posts of 2017. Stick around and you’ll find out more about: Our top-performing […]

6 Smart Ways to Drive Conversions on Social Media (2018-2-14)

Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are. That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to drive conversions based on her experience with Hootsuite’s social media strategy. 1. Write […]

31 YouTube Stats That Matter to Marketers (2018-2-14)

The way we consume video is changing fast. Rather than gathering around the TV to watch our favourite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and needs. YouTube’s first video was uploaded on April 23, 2005. It has been watched more than 45 […]

How to Get Verified on Instagram (Is it Even Possible?) (2018-2-6)

Everyone likes to feel validated, whether it’s unanimous support of your idea in a meeting or winning an award for the most perfect cartwheel in the fourth grade (I still have the trophy). For social media marketers, validation is often synonymous with verification. Most major social networks have a system of verification that sets certain […]