search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 14 October 2019
The State of SEO 2019 – InfographicZazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% […]
search engine | 15 March 2019
How to pick the best website audit tool for your digital agencyThere is certainly a big pool of choices for agencies to choose from when it comes to picking a website audit tool. There are standalone tools and those that come […]
search engine | 21 September 2016
Five tips to maximise content ROI for every industryAn effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no one-size-fits-all approach in content marketing, […]
search engine | 28 April 2016
Taking your analytics practice to the next levelAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse, Vice President, Social and Search […]
search engine | 18 April 2016
Paid search rules for ROI on mobile: reportLead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives. This is according […]
SEO | 16 June 2015
7 Lessons Canva Learned While Growing Traffic from Social Media by 475%We’ve all been there: burning the proverbial midnight oil, writing, rewriting, and editing a new blog post. A final proofread, and you hit publish. Then, you wait for the likes, […]
SEO | 12 June 2015
5 Reasons Why Social Media Is Important To Your Inbound Marketing StrategyCoined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created […]
SEO | 12 June 2015
3 Digital Experts Share the Secrets of Social CampaigningImage by Scott Ableman via Flickr by CC BY-NC-ND 2.0 By Sumari MacLeod | 4 hours ago | | No Comments How do you launch a social marketing campaign? What […]
SEO | 3 June 2015
Display Ads, Search Ads, and Social Media Ads: Pros and ConsIn 2014, global internet advertising spend reached $133 billion. In the United States, online ad spend is expected to surpass television spend by next year. Internet advertising is already the […]