It’s product release day and you want to get your news out into the world—where do you turn? You should be looking around the room. The most invested and devoted fans of your business are your employees, and as such they make the best advocates on social media. Unfortunately, sharing important content with your employees has never been easy, making it hard for businesses to get the message out. Until now.
Today, we’re proud to release our new employee advocacy solution: Hootsuite Amplify. This solution helps your whole organization build meaningful relationships with customers by empowering your employees to stay more connected. With this mobile app, employees can build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.
Hootsuite Amplify enables businesses to:
- Boost awareness of brand, recruitment, and social responsibility campaigns
- Increase employee engagement, happiness, and retention
- Measure and optimize team participation, content performance, and social reach
Encouraging your staff to share content has long been a challenge for businesses of all sizes. It often depended on email, where messages would get lost in the pile and employees would have to copy and paste, switching between windows and networks to share the content. Hootsuite Amplify, by contrast, is:
Intuitive and easy to use
Amplify is designed with ease of use in mind—for social media managers to push out content straight from dash to end users; and for end users to quickly share high performing content to their networks.
Built into the leading platform for social media management
Save time by managing all social messaging and amplification on one platform: Hootsuite.
Mobile-focused
The mobile app enables employees to amplify your message while on-the-go, in just a few simple taps.
A branded experience
Amplify provides a consistent on-brand experience throughout the mobile app.
Complete with dedicated training support
Bridge the skills gap through ongoing training matched to employee social & technology needs.
“Amplify will provide an unprecedented opportunity to activate and empower our audiences in a whole new way,” says Nikki Sunstrum, Director of Social Media for the University of Michigan.
“It’s absolutely a game changer.”
For employees, Hootsuite Amplify will help you find—and share—breaking news, interesting articles, and other engaging content with your network from one simple app. With news hand-picked and approved for you, Amplify makes it easy to:
- Keep up with what’s going on in your organization
- Discover and share valuable, relevant news across all your social networks
- Connect with peers and build your social presence