SEO | 7 April 2020
How to Use IGTV: The Complete Guide for MarketersIGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement Collaborate with influencers Improve your Instagram marketing strategy … among […]
SEO | 24 March 2020
Adapting to More Digital and Social Ways of Being in a Time of CrisisA few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. The topic? How to use social media to sell shoes. Well, there […]
SEO | 24 April 2019
The Ultimate IGTV Guide: How to Create an Engaging ChannelIGTV (Instagram TV) is a long-form vertical video channel that is accessible from Instagram and as a standalone app. It launched in June 2018. IGTV videos are designed to be […]
SEO | 22 June 2018
Instagram TV: What Brands Need to Know to Get StartedOn June 20th, 2018, Instagram CEO Kevin Systrom announced the social network would be launching Instagram TV (IGTV), a long form video app that’s also accessible within Instagram. It will […]
SEO | 15 May 2018
Does Social Media Impact SEO? We Ran an Experiment to Find OutCan social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts. Glossary of […]
SEO | 19 March 2018
Twitter Makes Changes to Combat Spam: Here’s What You Need to KnowIn February 2018, Twitter announced new guidelines around the use of automation and multiple accounts. If you use automation (such as scheduling tweets to be posted later) or manage multiple […]
SEO | 5 December 2017
5 Tips For Rediscovering Hope And Inspiration In Your Social MediaThis post was originally published on Forbes. Remember when social media was fun, uplifting … even inspiring? These days, the constant stream of bad news on our feeds, not to […]
SEO | 28 November 2017
Are We Entering the Era of Millisecond Marketing?This post was originally published on Adweek. Nowadays, it’s a scene you’ll pretty much see only in movies: Stock traders in brightly colored jackets frantically shouting and flashing symbols on […]
SEO | 30 June 2016
Social Media News You Need to Know: June 2016 RoundupJune was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released […]
SEO | 15 June 2016
We Started Using Facebook Instant Articles: Here’s What We’ve Learned So FarEven if you haven’t heard of Instant Articles yet, it’s likely you’ve seen them. Denoted by a lightning bolt icon on the image preview of articles on Facebook, Instant Articles […]