SEO | 22 March 2016
The Dos and Don’ts of Building a FollowingThere is strength in numbers on social media. Even if you’re not trying to be an influencer, social capital has its value. Whether it’s purely perception or designed for lead […]
Tag: Thought Leadership
SEO | 10 March 2016
The Problem with Fast Decisions: Why You Should ‘Sleep On It’This post was originally published on LinkedIn. President Obama prefers to keep his work outfits limited to two color choices: gray or blue. He says it’s a deliberate tactic to […]
SEO | 7 March 2016
Facebook Reactions are a Survival Lesson for BusinessesThis post was originally published on LinkedIn. This week, Facebook shook up the social media world in a big way, ditching its iconic Like button. With the new Reactions functionality, […]
SEO | 3 March 2016
CEOs Need to Be on Social Media—So Why Aren’t They?This post was originally published on Fast Company. These days, it’s a rarity to find someone who’s not on Facebook—unless that someone happens to be a Fortune 500 CEO. A new […]
SEO | 1 March 2016
The Rise and Fall and Rise of GIFs: A HistoryThe GIF has nine lives. Did you know it’s 29 years old? It’s older than the internet and most of the people who use it. When Steve Wilhite invented it […]
SEO | 16 February 2016
How to Make a Super Bowl Ad People Still Share a Week After the GameHave you ever wanted to know how a Super Bowl campaign was made? Well, here’s your chance. Brett Craig, executive creative director at Deutsch, gave me the inside scoop on […]
SEO | 10 February 2016
Which Super Bowl 50 Ads Worked on Social Media (And Which Ones Didn’t)The work week after the Super Bowl has long been reserved for discussing the best and worst commercials of the night. But that’s only part of it. You don’t need […]
SEO | 9 February 2016
Are the Days of the Public Social Media Rant Over?This post was originally published on The Financial Post. Have you ever tweeted a customer service complaint or posted a query on a company’s Facebook page and heard nothing back? […]
SEO | 28 January 2016
The Social Media Skills Gap You Haven’t Heard AboutThis post was originally published on Fast Company. On February 4, 2004, a handful of Harvard students logged onto a newly launched website called thefacebook.com. Just a dozen years later, […]
SEO | 27 January 2016
Why Brands Need to Own the Moment on Social MediaWith the current obsession with Netflix—42.5 billion hours last year to be exact—there is a fear in marketing and entertainment that we have stopped living in the moment. Does real-time […]