SEO | 26 November 2014
A Beginner’s Guide to Social Media AdvertisingLast year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 […]
SEO | 25 November 2014
6 Ways To Generate More Sales On Black Friday And Cyber MondayThis is an updated post, originally published on the Hootsuite blog on November 25, 2013. Research found that 72% of people are more likely to make a future purchase from a business […]
SEO | 22 November 2014
Everything You Need To Know About Social PaymentsThis week, I’m going to follow the money. And no, I’m not investigating a corruption scheme or a political scandal—after all, we talk about social media on this blog. And […]
SEO | 11 November 2014
Prepare Your Social Media Strategy for Black Friday, Cyber Monday Shopping MayhemIt used to be all about Boxing Day deals and pre-winter holiday shopping sprees. But experts predict Black Friday and Cyber Monday are readying to usurp the long-standing champions as […]
SEO | 11 November 2014
10 Tips For Finding The Right Social Media Consultant For Your BusinessIf honing your own digital skills is just not feasible and the pressure to improve your business’s social media presence keeps growing, it may be time to seek help from […]
SEO | 8 November 2014
Everything You Need To Know About Instagram AdsIt’s been a year since Instagram launched Sponsored posts that allow brands to advertise on the network. Instagram ads first appeared in the feeds of users in the United States […]
SEO | 3 November 2014
What Do Social Media And First Dates Have In Common? More Than You’d ThinkWe’ve all watched enough romantic comedies to imagine this scenario: You’re single and in a grocery store. You’re minding your own business, squeezing several avocados before finding the perfect one. […]
SEO | 30 October 2014
5 Twitter Tips You Can Use To Generate More Sales This Holiday SeasonDid you know that 52% of Twitter users have seen something on Twitter that prompted them to make a holiday purchase? And the trend is growing, with 38% reporting they’ll […]
SEO | 30 October 2014
Why Organisations Should Commit To Being Social BusinessesSocial media has opened up opportunities for organisations to connect with customers and prospects like never before. But to be effective at the enterprise level, social media needs to be […]
SEO | 24 October 2014
What Are Facebook Boost Posts And How They Can Help Your Business9 days, 9 hours and 3 minutes. This is how much time I spent on Facebook since joining the site in 2007, estimated with a modest 5-minute-a-day visit. However, that’s […]