Did you know that 52% of Twitter users have seen something on Twitter that prompted them to make a holiday purchase? And the trend is growing, with 38% reporting they’ll rely more on social media—and Twitter specifically—to find gift ideas this holiday season versus 2013.
If you’re not driving visibility and traffic to your brand, you’re losing out—to your competitors.
Learn how you can drive more online and offline sales in our upcoming webinar, co-presented by Twitter:
5 Tips To Get The Most Out Of Your Holiday Sales Using Social
Date: Thursday, Nov. 6, 2014
Time: 10am PDT
Social media now plays a bigger role in holiday shopping, both offline and online. It’s not just about Black Friday or Cyber Monday anymore, but driving and maintaining momentum for your brand exposure, no matter what your business.
Here’s a breakdown of what Twitter users typically purchase after using social media to inform their buying process:
- 69% buy gift certificates
- 68% buy apparel
- 55% buy electronics
- 53% buy home goods
- 50% buy jewelry or accessories
- 41% buy beauty products
An active Twitter presence can drive holiday sales for your business—by getting your name out. Register now for our webinar to learn how you can:
- Use a content calendar to ensure the right balance between engaging content vs. direct sales content in your campaigns
- Monitor your progress is essential to creating successful holiday campaigns
- Use incentivized content to generate more buzz and organic reach for your brand