search engine | 10 July 2019
Five ways PPC customer support can help SMBsWhen consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and […]
Tag: PPC
search engine | 26 June 2019
Traffic forecasting: Predicting potential return from the 87% of buyers who start with searchAccording to Forrester, digital spend is set to top $150 billion by 2023 and account for 35 percent of total ad spend. And this means CMOs will spend more than […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 3 June 2019
Your new secret weapon for better and robust analyticsHaving data is no longer a problem these days. There are myriad tools that measure countless metrics out there. According to Copyblogger, Google Analytics alone has over 150 default metrics, […]
search engine | 18 May 2019
Kenshoo Trends Report – The state of search advertising in 2019Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid […]
search engine | 17 April 2019
How to optimize paid search ads for phone callsThere have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the […]
search engine | 4 April 2019
Bing takes over Yahoo ad delivery: Five things to prepareJanuary saw the announcement of Bing Ads exclusively taking over management for Yahoo and AOL search ads starting in March. Oath had been renamed Verizon Media and Yahoo Gemini had […]
search engine | 12 March 2019
Marketing automation for SEO: Five time-saving strategiesThere are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. […]
search engine | 28 February 2019
Top trends to increase value for paid search spendIf you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, […]
search engine | 21 February 2019
Amazon Advertising + Prime Pantry: What’s the deal for paid search?For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier. Prime Pantry is one such benefit that maximizes convenience and […]