search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 29 April 2020
Ultimate guide to video marketing on YouTubeYouTube marketing has fast taken over the world, not just because of the popularity of online videos but because of the accessibility of the platform. This has led to YouTube […]
search engine | 24 April 2020
Effective mobile advertising strategies for 2020Mobile advertising has been a game-changer for quite some years now. In 2017, when mobile advertising first surpassed desktop advertising, no one knew the bounds of its potential. It won’t […]
search engine | 10 April 2020
The best-kept secret to maintaining and defending the top spot with paid searchWhat’s the best way to ensure your brand is at the top of the Search Engine Results Page (SERP) for a branded search? For many, the answer seems pretty straightforward […]
search engine | 6 April 2020
Coronavirus and the paid search sector: How businesses are gearing up to come out the other sideOver the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around […]
search engine | 28 March 2020
Search specialist shares five ways to adapt your search strategy in uncertain timesThe events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has […]
search engine | 29 February 2020
How to identify and address the four biggest digital growth challengesSMBs working to accelerate digital growth encounter a variety of challenges across internal operations, marketing platforms, site properties, and competitors. Part of the path to growth is identifying and prioritizing […]
search engine | 27 February 2020
How blockchain will dominate the digital advertising industry in 2020Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising […]
search engine | 26 February 2020
A look at performance post Google’s average position sunset: Top vs sideAverage position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at […]
search engine | 24 September 2019
Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindsetNoël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a […]