search engine | 16 February 2016
11 reasons why your Facebook ad measurement is messed upA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening […]
search engine | 27 January 2016
What you need to know about Yahoo Product AdsBack in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe. I’ve been working specifically […]
search engine | 11 January 2016
Three off-the-beaten-path ideas that PPC pros should think about in 2016Okay, I get it. You’ve read all the recaps, trends and goal post articles you can handle on paid search these past few weeks. But let’s talk, because I […]
search engine | 20 October 2015
How to use PPC in a PR crisisWhen it comes to online reputation management (ORM) there’s no doubt the strong role PPC can play if you need something quick to address a problem. Following on from […]
search engine | 17 September 2015
Inside the Mind of the Small Business OwnerUnderstanding Google search – the Webmaster guidelines, the PPC platform, the relentless algorithm updates, and so on – is part of the job description for those of us in the […]
search engine | 3 August 2015
4 Red Flags When Hearing a PPC Agency PitchThe process of finding a PPC agency can be stressful and a bit of a crap shoot. If you’ve never met these people or they haven’t been vouched for by […]
search engine | 18 February 2015
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPCHave your CPCs been rising, or your conversion volume declining overtime? If so, your competitors may be making moves. Tracking and analyzing your PPC performance is critical, and you can’t […]