search engine | 30 August 2016
Google AdWords: the dos and don’ts of callout extensionsCallout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by […]
search engine | 25 August 2016
Five common keyword research mistakes you need to avoidBefore you dive into keyword research for your site, you should know about these common mistakes that many businesses and SEO firms make. Avoiding these mistakes can save you time, […]
search engine | 16 August 2016
Five ways analysts can take their skills to the next levelAs I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you […]
search engine | 16 August 2016
What is game theory and can it be applied to PPC marketing?1-800 Contacts is in trouble because it was applying game theory to improve their PPC results. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC […]
search engine | 12 August 2016
Five most important search marketing news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP […]
search engine | 3 August 2016
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed)Pssst, hey did you miss it? Google Analytics quietly rolled out a new feature for measuring AdWords performance in April that could have easily been overlooked, but is packed with […]
search engine | 29 July 2016
Eight most interesting search marketing news stories of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we begin with a bounty of up-to-date […]
search engine | 20 July 2016
RankBrain’s potential effect on your paid search campaignsJust weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from […]
search engine | 13 July 2016
Google to roll out updates and new formats for mobile shopping and travel planningMobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. To help with this rise in […]
search engine | 20 June 2016
Everything you need to know about AdWords’ store visit conversionsEcommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google. That’s why AdWords introduced […]