search engine | 20 February 2020
Searchmetrics report: How Amazon and Google help each otherLet’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google […]
search engine | 5 July 2018
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad ManagerIt’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 14 June 2018
Four ways you can use AI to optimize your AdWords campaignsArtificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which […]
search engine | 7 June 2018
How Dynamic Search Ad campaigns could unlock SEO successWith marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver […]
search engine | 1 June 2018
A beginner’s guide to paid searchIn 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen […]
search engine | 8 May 2018
Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPsGoogle is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through […]
search engine | 9 October 2017
How to optimize your ad campaigns for consumer behavior on Facebook and GoogleFacebook now accounts for 65% of total social network ad spend and is expected to reach $36 billion in 2017, while Google saw a 17% increase in revenues from 2014 to 2015. These are now the […]
search engine | 13 July 2017
AdWords Editor 12: Everything you need to knowGoogle has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is […]
search engine | 22 September 2016
12 companies hit with a Google manual penaltyJust in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, […]