search engine | 31 March 2016
How to track clicks to offline sales from a B2B lead generation websiteSome products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an […]
search engine | 29 March 2016
Google has redesigned AdWords: what does this mean for you?Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. […]
search engine | 9 March 2016
Pump up the volume: six ways PPC can boost your promotionsSometimes, you need a little extra boost for certain products or services – be it a product with excess inventory, a new service or simply something you want to catapult […]
search engine | 23 February 2016
Google kills Right Hand Side Ads: what does this mean for marketers and users?As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great […]
search engine | 10 February 2016
29 super useful PPC tools you need to try this yearSince the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools […]
search engine | 9 February 2016
AdWords Smart Goals: not a smart move for advertisersIf I told you that your company could automate your paid search advertising bids based on the conversion data of thousands of other businesses, but not your own data, would […]
search engine | 29 June 2015
12 Add-Ons When Setting Up Google AnalyticsOne of the great things about Google Analytics, other than the fact it’s free, is how simple it is – easy to set up and easy to use. But if […]
search engine | 6 March 2015
Google Reveals Android App for On-the-Go Campaign ManagementAfter a slew of product launches for AdWords in recent weeks, Google has now revealed an Android app that is available in the Play store. The new AdWords app […]
search engine | 19 February 2015
Google Offers Guidebook for AdWords UpdatesGoogle AdWords has added a handy paid search how-to guide to its Learn tab to help users who are feeling overwhelmed by the company’s constant stream of AdWords updates. […]
search engine | 22 January 2015
How to Define, Track, and Optimize PPC AdWords ROIQ4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer […]