For any business working to become a social organization—creating a strategy, choosing the right networks, securing executive buy-in—building an online community of brand advocates is important. But before you head into the field with your company flag raised, take a look at the potential cheerleaders on your home team: your employees.
Statistics show that social media use in the office can unlock $1.3 trillion in value potential for companies. That’s a number worth paying attention to.
We’ve written the Scaling Social Media: The Power of Employee Advocates guide that offers 6 practical ways to extend the reach of your social media by building passionate and willing employee advocates. From motivation to simplifying the sharing process, you’ll learn how to build a strong framework for employees so they can get started.
Find out why it’s important that:
- your company’s executive teams are actively using social media to share the success of their employees
- risks are mitigated through formalized workflows, processes, and education
- employees are encouraged to use social media by motivating them with purpose rather than profits
We asked Zappos, the online shoe and clothing retailer known for its employee engagement and brand advocacy, to share the secrets of its success. Simply put, Zappos was able to spread the company vision by providing employees with autonomy. By giving employees the ability to solve problems, they are invited to be a part of something bigger than themselves—instilling the feeling of truly being a part of the company’s DNA.
Read the full story, including thoughts around what really drives employees from Daniel Pink’s book Drive: The Surprising Truth About What Motivates Us (hint: it’s not always economic rewards) to learn more about how your organization can start using social initiatives to build up engagement.