In the 2013 McKinsey global survey, 90% of executives reported measurable business benefits from their organization’s social media activities. Even more interesting, this marked the third year in a row that such a high percentage of respondents agreed.
Your organization needs to not only decide on a social media strategy, but ensure that it is organized, scalable, and easily adopted by its most trusted advocates—its own employees.
We’ve created the Scaling Social Media: A Toolkit to Amplify Your Social Impact with free resources that can help you bring your organization to the next level of social media maturity. The toolkit includes:
- White paper “8 Tips for Building a Social Business” looks at the broad picture of how to become a social business, using examples from Hootsuite’s enterprise customers, world-renowned brands, and analyst reports and data. Learn the 8 practical methods to help your organization integrate social media into existing processes and departments.
- On-demand webinar “Scaling Social: Unleashing the Power of Employee Advocates” hosts two industry-leading speakers: Hootsuite’s VP of Enterprise Strategy, Rob Begg; and Aruba Network’s Social Media Marketing Manager, Pegah Kamal. Find out how your own employees can become your strongest advocates, helping you scale up social participation of your workforce while maintaining brand consistency.
- Guide “Scaling Social Media: The Power of Employee Advocates” sets out 6 practical, easy-to-follow steps to inspire your employees and bring their ideas to the center. By providing a safe environment from which to share, one that includes education, proper workflows, and approval processes, you can give employees the autonomy to share company messages confidently.
Get advice on implementing policy, tactics, and best practices to ensure your social media efforts are getting traction.