The number of users who see your Facebook posts is rapidly decreasing.
And if you’re like most charities and NGOs, you can’t afford to buy attention for your Facebook content—but you can create attention-grabbing posts.
Learn how in our new on-demand webinar, just released today: Facebook Engagement for the Not-for-Profit Sector.
Using data collected between 2012-2014 as part of a Facebook Engagement Research project, Darren Barefoot discusses how social media managers can maximize supporters’ engagement on each and every Facebook post.
Watch the webinar now to learn what makes for a winning post and more, including:
- How factors like day of the week, post type and link destination impact the engagement of a particular post
- Why the evolution of user engagement can affect the quality of your posts
- Which content type is on the rise—and which content types negatively affect engagement
About the speaker:
Darren Barefoot
Digital Strategist, Author and Speaker
Darren Barefoot is a writer, technologist and marketer. He’s the co-founder of Capulet Communications, where he heads a unique movement-marketing program designed for cause-based organizations and leaders ready to engage online movements. He speaks regularly as a digital strategy expert and has been featured on the CBC, BBC and in Wired, the Wall Street Journal and dozens of other publications. He’s the co-author of Friends with Benefits: A Social Media Marketing Handbook. He’s also authored a number of e-books, the most recent being “The Noble Arsonist: Tips for stoking fires and igniting movements for NGOs (and companies that care)”.
Darren is currently based in Germany as a Digital Strategy Consultant for the United Nations Framework Convention on Climate Change.
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