Employee advocacy is one of the most effective ways to amplify your brand—but it’s also highly underutilized in today’s social businesses, as we found out in our recent webinar, Scaling Social: Unleashing the Power of Employees Advocates.
If you missed out, the webinar is now available to view or share with colleagues on demand.
We polled webinar attendees and found that most organizations feel their employees are either moderately engaged (44%) or not engaged (54%) in amplifying the company brand on personal social networks. Only 3% reported their employees are very engaged on behalf of their brand.
But the benefits of employee advocacy, as Hootsuite’s VP Enterprise Strategy Rob Begg mentions in the webinar, are more than social marketing and selling. Watch the webinar to learn why employees are also key to communicating the overall value of your company.
Not surprisingly, there is no single social media challenge that stands out. But if you’re not able to maintain a consistent social media schedule, find out how you can motivate your employees through purpose—not profit—to engage more on social networks.
Still not sure you can successfully turn your employees into social advocates? Watch our webinar to learn 3 ways to get started on fostering employee engagement, and get an exclusive look at how Hootsuite encourages, measures and grows brand advocacy through our own employees.
Plus, Aruba Network’s social media manager Pegah Kamal shares the steps to setting up an employee advocacy program—and how to address common challenges.
About the speakers:
Rob Begg is Hootsuite’s VP Enterprise Strategy. He works with Hootsuite’s customers, partners and team to help figure out how social business, product and strategy all come together for enterprise companies. Rob often speaks on the how social business is evolving for enterprise companies and loves to hear stories on how other businesses are scaling social in their organization.
Pegah Kamal is a Social Media Marketing Manager at Aruba Networks. Born and raised in Silicon Valley, she has over a decade of social media experience elevating the online digital presence of renowned tech companies like Microsoft, Intel, and IBM. When she’s not Tweeting or pursuing her M.B.A. in Marketing from the University of Phoenix, this #GenMobile Millennial tries to disconnect by traveling and enjoying the outdoors.