You already know that embracing social media is essential to staying competitive, but as your organization continues to scale and invest in social, you might find it difficult to measure your adoption and success rates in relation to competitors and industry peers.
As a way to better understand the who, what, why and how of social media—and document the impact that social media has on large organizations—Hootsuite commissioned a Global Social Business Benchmark, and we’re sharing the results with you.
Drill deeper into the findings of our Social Business Benchmark—and learn how you can turn social data into actionable insights—in our on-demand webinar.
Watch it now to learn tactical, data-driven advice on how to successfully transition to a social business, and much more, including:
- How to overcome some of the most common challenges faced by organizations transitioning to a social business
- Why you need to create policies, best practices and training opportunities for everyone in your organization—before you start your social media journey
- How to connect your social data with other business data for a clear, comprehensive view of organization results
Wondering how you can get executive buy-in for your social media strategy? What is absolutely essential to becoming an empowered social organization? Which social media metrics you should track to show initial results and progress?
Find these answers, and more, in our on-demand webinar.
About the Speakers
Jeanette Gibson
VP, Community, Hootsuite
Passionate about social media, technology and building and activating online communities, Jeanette brings 20 years of digital marketing and communications experience in the technology sector to HootSuite. In her role as VP of Community at HootSuite, Jeanette is responsible for managing HootSuite’s vibrant community of 8M users globally through online engagement, advocacy and community events.
Susan Perry
Senior Product Marketing Manager, Hootsuite
Susan leads Hootsuite’s Enterprise Product Marketing Team, working to bring products to market that will empower customers to drive business growth via social media. With many years in CPG marketing, Susan transitioned to tech, bringing her passion, drive and industry savviness to the innovative world of social media marketing.