Oh, the emoji world. Who would have known that little pictures of cartoon monkey faces would cause such a fuss, not only in the lives of teenagers, but also captivating working adults? With the recent IOS 8 update, along with bug fixes, has come an update to the coveted emoji keyboard. Across the net, people are sharing their opinions on what these new emojis mean for man and womankind. After reading all of these enlightening comments, we have come up with 3 equally enlightening lessons.

1. You can’t please everybody (which is fine, but try not to offend people)

From threads about not having a taco emoji to people hating on the four different padlocks and two kinds of rams, there are always haters out there. Take the feedback of your community into account but don’t feel like any project that receives negative feedback is a failure. That being said, any feedback about your product being racially insensitive or offensive needs to be taken seriously and adjusted accordingly. In Apple’s case, there was an attempt at adding more culturally diverse emojis, but not everyone agrees those attempts were successful.

Emojipedia shows off the new flags added to the emoji keyboard.

2. A solid preview makes the sale

As we are all keenly aware, Apple does an incredible job of the pre-launch buildup. Take any of their product releases in the past. With the emoji update, Apple previewed the diverse emojis before the  launch creating buzz around something that is, let’s be honest, pretty uneventful.

This is also true in the land of film and TV, where a stellar trailer is a work of art. A great lead-ups or teaser before a social media campaign could make all the difference in how much attention it gets once you launch.

3. Use the ‘sexiest’ part of the update to sell the rest of the update

Unbeknownst to most iPhone users, the iOS 8.3 update had more to offer then just the emoji keyboard update. There was a plethora of other useful bug fixes, such as one to address the screen rotation issues, but to try and sell those to the general public is like attempting to explain how the Internet works. Eyes glaze over, and people check out. Whereas tiny baby pictures of Santa and a fist bump seem to be all that most care about—just check the Twitter feeds for “iOS 8.3” and see what comes up.

This is a good rule of thumb for your own social media marketing. Share great content, offer jokes or images that you know your followers will like, and only occasionally slip in product news or try and sell them on anything. They’ll remember the content and forgive you for the salesy stuff.