search engine | 14 September 2016
Google announces two mobile-first product innovations at DMEXCOSridhar Ramaswamy, Google’s SVP of Ads & Commerce made two major product announcements this morning at DMEXCO 2016. The first announcement centred on event-based optimization in Universal App Campaigns app ads, […]
SEO | 13 September 2016
How Small Businesses Can Use Curated Content to Save Time on TwitterThe half-life of a Tweet—that is, the amount of time in which a Tweet will receive at least half of its total engagement—is as little as 24 minutes, according to […]
search engine | 13 September 2016
Top 10 essentials for SEO reportingMeasurement is an imperative element of all marketing activity. Not only do we need to understand the commercial impact of the activity we are undertaking in order to learn and […]
SEO | 13 September 2016
How to Get More Instagram LikesWith 500 million monthly active users, Instagram is second in social media popularity only to Facebook, making it the photo-and-video-sharing network of choice for consumers and brands alike. Users upload […]
search engine | 13 September 2016
How does RankBrain work and what does it mean for search marketers?It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results […]
search engine | 13 September 2016
How to test a website before you launch: a 28 point checklistThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we’d update it […]
SEO | 13 September 2016
12 of the Best Influencer Marketing ToolsFinding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you […]
SEO | 12 September 2016
Are You a Social Media Team of One? This Toolkit Can HelpYou do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create images for Facebook with one hand and reply to people […]
SEO | 12 September 2016
The Facebook Algorithm: What You Need to Know to Boost Organic ReachFacebook boasts a whopping 1.65 billion monthly active users. It remains the most-used social media site among all ages, accounting for one in every six minutes spent online and one […]
search engine | 12 September 2016
Guide to Google ranking signals – Part 2: keywordsLast week we published the first instalment of our complete guide to Google ranking signals. It featured on-page-factors such as title tags, H1 tags and meta descriptions. This week we […]