search engine | 25 February 2015
Enhance Your Local SEO Strategy With Google+ LocalGoogle+ Local is an indispensable part of brands’ local SEO strategies, as the platform drives the results on Google Maps. To get the most out of it, businesses need to […]
search engine | 24 February 2015
Online to Offline: The Next Generation of SearchMarketers know where sales take place, but with today’s fragmented path to purchase, it’s difficult to understand which parts of an advertising campaign contributed to that end sale. Campaign analysis […]
search engine | 18 February 2015
Spy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPCHave your CPCs been rising, or your conversion volume declining overtime? If so, your competitors may be making moves. Tracking and analyzing your PPC performance is critical, and you can’t […]
search engine | 16 February 2015
Updating Your Website? Avoid These 4 Common SEO LandminesMaybe you’ve updated your brand, or you’re looking to roll out a new product line. Maybe you haven’t updated your website since 2004 and it’s time for a major change. […]
search engine | 7 February 2015
Google’s "Local Guides" Encourage Yelp-Like Reviews on MobileIn the latest update to the Google Maps app is “Local Guides,” a feature that is similar to “Yelp Elite.” In this program, Google will reward users (“Guides”) for […]
search engine | 3 February 2015
Verizon Wireless to Enable Opt-Out of Mobile "Supercookies"Verizon Wireless has made a major change to its mobile ad-targeting program: it will now allow users to completely opt out of being targeted with “supercookies.” “Supercookies” are hidden […]
search engine | 30 January 2015
Should We Still Worry About Thin Content?What makes content “thin”? Google’s original Panda algorithm did a relatively good job of identifying content that was inherently thin, but subsequent updates – and especially the more recent […]
search engine | 29 January 2015
What to Do When Your Organic Landing Page Isn’t the Optimal PageTen years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, […]
search engine | 6 January 2015
Google’s DMCA Notices Reach 345M in 2014Copyright holders are bombarding Google with Digital Millennium Copyright Act (DMCA) takedown notices, in an effort to remove millions of pirate links from the search results. In 2014, there were […]
search engine | 6 January 2015
Google’s DMCA Notices Reach 345M in 2014Copyright holders are bombarding Google with Digital Millennium Copyright Act (DMCA) takedown notices, in an effort to remove millions of pirate links from the search results. In 2014, there were […]