search engine | 28 May 2015
Google Enhances AdMob Tools and Adds Mediation PartnersGoogle has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain […]
search engine | 22 May 2015
Google Adds Mobile App Data to Search ConsoleLess than a week after Google rebranded Webmaster Tools as Search Console, the company has added indexed app content to the service. The update allows Search Console users to […]
search engine | 26 March 2015
Hacking the Google Display Network for Insanely Low CPCThe Google Display Network is massive; across this network of millions of websites, apps, and videos, you can reach 93 percent of all Internet users. In years past, though, it […]
search engine | 25 March 2015
Google’s New Program Aims to Get Local Businesses OnlineGoogle is trying to get local businesses in 30,000 cities worldwide online via a new program called “Let’s Put Our Cities on the Map.” The initiative was designed to […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
search engine | 23 March 2015
2 Reasons It Might Be OK for Keywords to Miss Their ROAS TargetA common debate for paid search campaigns is the right level of investment. There isn’t an agency in the country that during the business development phase of a project has […]
search engine | 16 March 2015
SXSW 2015: Shazam Partners With Brands to Simplify SearchShazam is best known as a music identification app that helps connect artists to listeners, but the company is expanding its platform to use both images and audio to make […]
search engine | 11 March 2015
Bing Named NCAA’s Official Bracket Data Partner for March MadnessMicrosoft Bing is taking a leap into March Madness with a data partnership with the National Collegiate Athletic Association (NCAA). Under the partnership, Bing will analyze 10 years of […]
search engine | 10 March 2015
Landing Page Lessons From Top PPC AdvertisersYou can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers […]
search engine | 4 March 2015
Enterprise SEO: An Interview With Eric Enge, Stone Temple ConsultingContinuing our series of interviews with speakers leading up to ClickZ Live New York, this Q&A by SEW’s sister publication ClickZ with Eric Enge from Stone Temple Consulting sheds some light […]