search engine | 27 June 2018
Video and search: YouTube, Google, the alternatives and the futureWhen it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. […]
search engine | 27 June 2018
Rise in voice search for local businesses brings new opportunities and challenges2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 18 June 2018
Google’s ‘More Results’ button: a search marketer’s POVI have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are […]
search engine | 14 June 2018
SEW Interview: Clark Boyd on visual searchWe recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you […]
search engine | 14 June 2018
Four ways you can use AI to optimize your AdWords campaignsArtificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which […]
search engine | 14 June 2018
The future of searchSEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the […]
search engine | 8 June 2018
Three factors to consider when building a local presenceOver the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. […]
search engine | 7 June 2018
How Dynamic Search Ad campaigns could unlock SEO successWith marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver […]
search engine | 1 June 2018
A beginner’s guide to paid searchIn 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen […]