search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 12 January 2019
Top skills for PPC, Paid Search, and SEM Specialists in 2019The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes […]
search engine | 25 August 2018
Gear up your paid social plan for Q4Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is […]
search engine | 10 August 2018
Search trends 2018: what can marketers learn?Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a […]
search engine | 26 July 2018
Laying the foundations of good SEO: the most important tasks (part 2)SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing […]
search engine | 26 July 2018
Google’s speed update now applies for all users – how does it affect you?As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed […]
search engine | 18 July 2018
Audience expansion and discovery: how to get aheadOne of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is […]
search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 13 July 2018
How to organize your keyword listsKeyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins […]
search engine | 5 July 2018
How to monitor your competitors’ content marketing effortsCan I tell you a secret? Around one quarter of my content marketing strategy is directly informed by what my competitors are doing. It’s immensely helpful to watch their tactics […]