search engine | 31 July 2015
How Do You Rank on Google?Google’s algorithms are better-focused than ever, according to a new study from Searchmetrics. In its fourth annual Google ranking factors study, the enterprise platform looked at the top 30 […]
search engine | 31 July 2015
5 Modern-Day Alternatives to Link BuildingLink building has fallen, both in practicality and in popularity, as a long-term SEO strategy. Once universally-acknowledged as a necessary foothold for ranking in search engines, building links has been […]
search engine | 21 May 2015
Five Ways to Glean Important Insights From GWT’s New Search Analytics ReportAccording to Google’s Inside AdWords blog, mobile search has surpassed desktop search in 10 countries, including the United States and Japan. Previously, site owners faced challenges when trying to gather […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
search engine | 3 March 2015
Busted SEO Campaign? Fix It With 3 Easy Checks!You’ve sold an SEO project to a small business customer, targeted the right keywords, optimized the Web design, promoted the site, and earned quality links – but 90 to […]
search engine | 11 February 2015
#SESLON: An IoT Mindset Will Make Marketing SmarterThe Internet of Things (IoT) is about the interconnectedness of smart devices and that should serve as a metaphor for your marketing strategy, said Shawn Burns, global head of Web […]
search engine | 30 January 2015
Should We Still Worry About Thin Content?What makes content “thin”? Google’s original Panda algorithm did a relatively good job of identifying content that was inherently thin, but subsequent updates – and especially the more recent […]
SERP | 14 January 2015
5 Ways to Optimise Your Content for Semantic SearchIt’s true; SEO copywriting is gone. Good riddance! But it doesn’t mean that you shouldn’t optimise your copy in any way to achieve higher rankings. Quite the opposite, in fact. With […]