search engine | 24 May 2016
What people search for: most popular trends, keywords, topicsPeople love using search engines, but what do they search for? Here are the best ways to discover the most popular topics, keywords and trending stories. Google Trends: Allows you […]
search engine | 21 January 2016
SEO basics: 22 essentials you need for optimizing your siteHere we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be […]
search engine | 7 December 2015
Brand name bidding: should you buy ads for your brand terms?Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown on the first results […]
search engine | 29 October 2015
So what the heck is RankBrain?You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm” or “Google turning its search over to […]
search engine | 22 October 2015
Automating landing page creation is a really bad ideaTasks associated with SEO generally fall under two categories: Gathering data to report on performance and help inform decision making Implementing changes and campaigns based on what that […]
search engine | 7 October 2015
Welcome to the Next Generation of Rank TrackingThe search engine ecosystem is rapidly changing, so it might be time to revisit your choice of SEO rank tracking platforms. SEO rank tracking services for Google, Bing, Yahoo, […]
search engine | 23 September 2015
Future-Proof Your SEO Career in a Mobile WorldMy last posts for both ClickZ and Search Engine Watch discuss how the increasing influence of virtual reality (VR) and augmented reality (AR) on web content is driving the development of other SEO techniques and […]
search engine | 22 September 2015
The Time to Transition to Bing Shopping Campaigns Is NowThe option to upgrade to the new Bing Shopping Campaigns format has been available for a few months, but Bing Ads has yet to set a hard date to make […]
search engine | 19 August 2015
Are Desktop Sites Still Necessary? No, Says Google’s MuellerYou don’t need a desktop website, according to Google’s John Mueller. In a Hangout on Friday, Mueller, a webmaster trends analyst for the search giant, said that having a […]
search engine | 18 August 2015
Are Desktop Sites Still Necessary? No, Says Google’s MuellerYou don’t need a desktop website, according to Google’s John Mueller. In a Hangout on Friday, Mueller, a webmaster trends analyst for the search giant, said that having a […]