search engine | 13 July 2018
Keyword stuffing is terrible for your SEO. Here’s what to do insteadThere’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed […]
search engine | 13 July 2018
How to organize your keyword listsKeyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins […]
search engine | 27 June 2018
Video and search: YouTube, Google, the alternatives and the futureWhen it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. […]
search engine | 27 June 2018
Rise in voice search for local businesses brings new opportunities and challenges2018 has already been a big year for voice search and virtual assistants, with Alexa making its way into hotel rooms and Google Home racing ahead in sales. However, recent […]
search engine | 22 June 2018
Laying the foundations of good SEO: the most important tasks (part 1)Nobody ever said SEO was easy. It not only requires a myriad of different methods that evolve over time and follow no particular pattern, but is also impacted by ever-changing […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 18 June 2018
Google’s ‘More Results’ button: a search marketer’s POVI have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are […]
search engine | 14 June 2018
SEW Interview: Clark Boyd on visual searchWe recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you […]
search engine | 14 June 2018
Four ways you can use AI to optimize your AdWords campaignsArtificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which […]
search engine | 14 June 2018
The future of searchSEO is one of the most fast-paced industries out there; constantly kept on our toes, it’s one of the reasons we love it so much. But thinking about what the […]