search engine | 24 April 2020
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. […]
search engine | 10 April 2020
How retailers can maximize the influx of organic search traffic to PDPs during COVID-1930-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online […]
search engine | 24 September 2019
Luxury marketing search strategy, Part 3: Integrated marketing communicationIn the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that […]
search engine | 30 April 2019
How to take advantage of the latest updates to Google Search ConsoleAfter testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta […]
search engine | 9 March 2019
Luxury marketing search strategy, Part 1: Consumer mindsetDid you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based […]
search engine | 19 September 2018
Q&A with Google on the future of searchSearch marketing is undergoing rapid transformation driven by new technologies. Artificial Intelligence, Voice Search, Visual Search, Amazon, and Blockchain all impact how we search for information and buy products and […]
search engine | 10 August 2018
Search trends 2018: what can marketers learn?Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a […]
search engine | 26 July 2018
Laying the foundations of good SEO: the most important tasks (part 2)SEO is not easy to master. It keeps evolving, with new specifics and techniques added almost daily. However, it is imperative to lay the foundations of good SEO by accomplishing […]
search engine | 18 July 2018
Audience expansion and discovery: how to get aheadOne of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is […]
search engine | 18 July 2018
Artificial intelligence for marketersArtificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home […]