search engine | 10 April 2015
Where’s the Value in AdWords Dynamic Structured Snippets?“Dynamic structured snippets” is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out where the value lies. This […]
search engine | 3 April 2015
Let’s Talk Mobile, Shall We? [#CZLNY]There’s nothing like the ClickZLive event, and the conference in New York this week was no exception. The awesome folks at Incisive Media did a fantastic job (as they always […]
search engine | 24 March 2015
Optimizing Your Brand Performance on Shopping AdsHistorically product listing ads gave us limited control over search queries and individual bids. One product could be triggered by a variety of different search queries and all products took […]
search engine | 4 March 2015
Use Search and Social Media to Monitor TV AdvertisingIt is no secret that we live in a multi-screen world. In fact, according to a Google study, 77 percent of TV viewers use another device at the same time. […]
search engine | 16 January 2015
3 Simple Ways to Optimize Your AdWords Remarketing Campaign NowWhen Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the […]