SEO | 11 April 2019
How to Set Up and Use Bing Ads: An Easy 4-Step GuideYou probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command […]
search engine | 13 July 2017
PPC 102: Seven tips to improve your paid search campaignsOnce you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave […]
search engine | 7 December 2015
Brand name bidding: should you buy ads for your brand terms?Earlier today I wanted to visit Taskrabbit, so typed the brand name into Google to navigate my way to its website. Here’s what was shown on the first results […]
search engine | 13 November 2015
Google’s Q3 earnings: how did mobile search perform?Google recently released its Q3 earnings, citing strength in overall results and calling particular attention to the mobile search business. How did search perform and what’s next for the channel? […]
search engine | 13 October 2015
How to get most out of Yahoo GeminiWhile the majority of paid search advertisers’ spend this year will go to the larger search engines like Google and Bing, advertisers may wish to consider Yahoo Gemini when expanding […]
search engine | 2 October 2015
How to Use Google’s New Customer Match FeatureAfter the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released […]
search engine | 16 September 2015
Increasing App Visibility with Google Play and New Ad OpportunitiesDuring its Mobile Developer Conference last month, Yahoo shared some of its latest tracked trends, noting that only 10 percent of the time spent on mobile is spent within the browser. […]
search engine | 10 September 2015
Bing Ads Releases New Ad ExtensionsBing Ads serve as a valuable PPC channel for getting advertisers’ paid search ads promoted to an audience of more than 167 million unique searchers per month. The first […]
search engine | 16 July 2015
AdWords Scripts Discovery – Pause and Enable Ads Based on DatesTo help further our knowledge, our team recently started coming together for bi-weekly “Incubator” sessions, where we work together to tackle large-scale problems in our Paid Media accounts. The great […]
search engine | 24 April 2015
Google Profits Rise Driven By Increasing Ad RevenuesGoogle posted profits of $3.59 billion for the first quarter of its 2015 fiscal year, a slight increase on the $3.4 billion profit in the same period last year. The […]