search engine | 30 August 2016
Five very quick tips to building a loyal ecommerce customer baseA few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study […]
search engine | 17 August 2016
Ecommerce blogging: five proven reasons why it should be part of your SEO strategyShould ecommerce businesses blog? That’s a question many ecommerce business owners find confusing; it’s easy to visualize the benefit a small business with a few products can get by blogging, […]
search engine | 15 August 2016
Online-only retailers are growing faster than multichannelsNew research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those […]
search engine | 15 August 2016
Online-only retailers are growing faster than multichannelsNew research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between January and June this year, while multichannel retailers (those […]
search engine | 11 July 2016
Seven ways to make your boring product page sizzleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product pages are pretty rampant with […]
search engine | 7 July 2016
Eight key improvements from an ecommerce site relaunchEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% […]
search engine | 1 July 2016
How to use images to bring real world credibility to your digital presenceWe all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of […]
search engine | 20 June 2016
Everything you need to know about AdWords’ store visit conversionsEcommerce sales came to more than $341 billion in 2015. That’s huge. But amazingly, 90% of sales still happen in stores, not online, according to Google. That’s why AdWords introduced […]
search engine | 16 June 2016
Five ways to improve the retail customer journey online and in storeThe Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ […]
search engine | 13 November 2015
Seven of the most interesting SEM stories and stats of the weekWelcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: improvements to Google Maps, Search Console […]