search engine | 10 April 2020
How retailers can maximize the influx of organic search traffic to PDPs during COVID-1930-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online […]
search engine | 20 February 2020
Searchmetrics report: How Amazon and Google help each otherLet’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google […]
search engine | 4 April 2019
Luxury marketing search strategy, Part 2: Strategies and tacticsIn the first article of my luxury search marketing series, I discussed the consumer mindset in the luxury vertical. I provided insight into what motivates luxury shoppers and what drives […]
search engine | 15 May 2018
The big picture: what’s next for image and voice search?About 10 years ago, it would have been hard to believe that you could ask a Bluetooth speaker for a classic cheese soufflé recipe or take a picture of an […]
search engine | 26 February 2018
Pricesearcher: The biggest search engine you’ve never heard of“Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within […]
search engine | 24 May 2017
7 advanced Google Shopping strategies [Infographic]Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to […]
search engine | 17 January 2017
Five proven SEO strategies for retailers to use in 2017Optimizing your ecommerce site for better rankings should be a top priority for any growth-focused business owner. Being on the first page is no longer enough to generate enough traffic, […]
search engine | 20 September 2016
How SK-II blends ecommerce and social for improved brand perceptionJD.com’s Joey Bian outlines how cosmetic giant SK-II blended data from two of China’s biggest ecommerce and social sites to improve both brand perception and ROI. Earlier this year, SK-II […]
search engine | 7 September 2016
Why retailers shouldn’t overlook the value of m-commerce appsRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after […]
search engine | 5 September 2016
What does Google AMP mean for ecommerce?Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce. As of the August 22, the AMP project now provides the option […]