search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
Tag: Quality Score
search engine | 21 September 2016
Five solid Google AdWords insights from analyzing half a billion dollars in ad spendIn which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem. Back in late 2013, […]
search engine | 18 July 2016
The 10 greatest social media advertising tips for content marketersLet’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive […]
search engine | 6 June 2016
Google Expanded Text Ads: 10 things you need to knowExpanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready? Expanded Text Ads were one of several huge AdWords changes Google announced recently – […]
search engine | 21 March 2016
RankBrain Judgment Day: four SEO tactics you’ll need to surviveThe way 30 trillion web pages are ranked changed forever on October 26, 2015. That’s when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system. Google calls RankBrain, […]
search engine | 7 February 2015
Bing Updates Quality ScoreBing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. The quality score is determined based on three components […]