search engine | 28 February 2019
Top trends to increase value for paid search spendIf you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, […]
search engine | 12 January 2019
Top skills for PPC, Paid Search, and SEM Specialists in 2019The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes […]
search engine | 10 August 2018
Search trends 2018: what can marketers learn?Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a […]
search engine | 28 July 2018
Why AI and international paid media is a match made in hellWhen looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing […]
search engine | 22 June 2018
How to transfer insights from search to social campaignsWhen running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an […]
search engine | 1 June 2018
A beginner’s guide to paid searchIn 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen […]
search engine | 31 May 2018
Four ways Google is making SEO easierOne of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO […]
search engine | 29 May 2018
How to expand marketing reach in the slow season, part 3: Yahoo GeminiWhen most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising […]
search engine | 21 May 2018
Insights into a newsroom: learnings for content marketingJournalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to […]
search engine | 19 March 2018
5 advanced Google AdWords features to enhance your PPCGoogle AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this […]