search engine | 29 April 2020
COVID-19 and Pharma paid search: How should SEM marketers optimize amid the changing landscape?Johnson & Johnson CEO Alex Gorsky said on Tuesday’s earnings call that the worldwide COVID-19 pandemic is “one of the most significant events that any of us have ever experienced”. It has caused more than 120,000 deaths […]
search engine | 6 April 2020
Coronavirus and the paid search sector: How businesses are gearing up to come out the other sideOver the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around […]
search engine | 28 March 2020
Search specialist shares five ways to adapt your search strategy in uncertain timesThe events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has […]
search engine | 29 June 2019
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all alongWalmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a […]
search engine | 26 June 2019
How to run a successful competitor-focused paid campaignOne of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank […]
search engine | 26 June 2019
Making the case for more non-brand funding in paid searchWhen you’ve worked in paid search for as long as I have, you’ve undoubtedly received emails from your clients that all go a little something like the one given below. […]
search engine | 19 June 2019
Five things to do on a small digital marketing budgetWhen you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, […]
search engine | 3 June 2019
The fall of ad copy, long live ad copyAs digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand […]
search engine | 17 April 2019
How to optimize paid search ads for phone callsThere have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the […]
search engine | 6 March 2019
Six tips for B2B paid search successHaving worked across paid search strategies in all kinds of industries, you get to learn they all have their individual quirks: high CPCs, certain keywords that just don’t work, and […]