search engine | 7 February 2015
Bing Updates Quality ScoreBing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace. The quality score is determined based on three components […]
Tag: online advertising
search engine | 4 February 2015
4 Reasons You Should Run a Paid Search Campaign With an Already Successful SEO StrategySEO and paid search are often viewed as mutually exclusive. This is sometimes due to the fact that search visibility is already achieved through SEO, and paid search is seen […]
search engine | 4 February 2015
Q&A: Thomson Reuters’ Emily PalmerWith less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at […]
search engine | 3 February 2015
Q&A: Thomson Reuters’ Emily PalmerWith less than a week to go until SES London, this Q&A with Thomson Reuters’ head of programmatic Emily Palmer will give you a peak at what’s in store at […]
search engine | 29 January 2015
What to Do When Your Organic Landing Page Isn’t the Optimal PageTen years ago, maybe even five years ago, traffic was the only metric SEO professionals were responsible for. The industry was new, we were still figuring out what we doing, […]
search engine | 22 January 2015
How to Define, Track, and Optimize PPC AdWords ROIQ4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer […]
search engine | 16 January 2015
3 Simple Ways to Optimize Your AdWords Remarketing Campaign NowWhen Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the […]
search engine | 15 January 2015
The New Normal in 2015: ASO Strategies, RTB, & Programmatic MarketingMost industry professionals probably already know how app store optimization (ASO), real-time bidding (RTB), and programmatic marketing can impact their business. But what are the things to watch out for? […]
search engine | 9 January 2015
5 Key Reasons Why Paid Search Should Be Part of Your Inbound StrategyWe can no longer deny the significance of inbound marketing. Customers are smarter, and they know what they want. It’s not about seeing something and buying it on the spot. […]
search engine | 6 January 2015
Content Marketing Without Marketing Is Just ContentContent marketing without the actual act of marketing is just creating content – it’s simply contributing more noise to the Web. So how can you leverage SEO, and specifically link-building, […]