search engine | 28 April 2016
11 extraordinary uses of Augmented Reality (AR)Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get […]
search engine | 27 April 2016
10 secret ingredients of a 10x marketerWhat attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the […]
search engine | 21 April 2016
Shift London: Are you ready to join the #Digirevolution?What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and digital change? On May 24th […]
search engine | 19 April 2016
Insights on digital leadership & transformation from last week’s #ClickZChatIn past editions of ClickZChat we’ve focused on fairly targeted insights, but with our new event Shift fast approaching, the time seemed right to tackle some larger themes. This week […]
search engine | 4 April 2016
Have we reached peak content? Insights and issues highlighted by #ClickZChatWe’ve spoken a lot about the problem of peak content recently. With so many more businesses now adopting publishing models to reach their audience and focus on inbound, it is […]
search engine | 1 April 2016
How artificial intelligence can be used for marketingThis week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. […]
search engine | 29 March 2016
2016 guide to free online SEO training coursesAll of the SEO knowledge with NONE of the expense. Online education is big business. That includes the digital marketing space. Scores of people are pushing online training programs promising […]
search engine | 28 March 2016
Digital transformation: are you asking the right questions?Twitter turned 10 last week. This post isn’t about Twitter, but it made me realise how long I’d been working in the social media field (it’ll be nine years next […]
search engine | 25 March 2016
Content marketing: nine tips for herding your stakeholder catsAs content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the […]
search engine | 25 March 2016
Six tips on measurement from the IAB Programmatic MarketplaceNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual […]