search engine | 6 May 2020
How to improve your digital marketing with competitor analysisA frequent review of your digital marketing strategy can help you stay successful with your tactics. However, focusing on your own tactics is not enough nowadays. You should be able […]
search engine | 24 April 2020
Volvo’s Trevor Hettesheimer talks about how COVID-19 has changed automotive business30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. […]
search engine | 24 April 2020
Content marketing in the COVID-19 crisis: What the hospitality industry is teaching usEveryone is suffering in some way during the era of the COVID-19 crisis, but as it relates to marketing, the tourism industry may be taking the hardest hit. (If you’re […]
search engine | 6 April 2020
Consumers go to YouTube for uplifting content during COVID-19Channel Factory Consumer Survey sheds light on contextual opportunities for brands. Channel Factory, a global technology platform, announced the results of a new survey that shows how people are flocking […]
search engine | 25 March 2020
Hitchhiker’s guide to the end of the third-party cookie as we know itGoogle’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google […]
search engine | 23 March 2020
The email marketing landscape 2019 and way ahead for 2020Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers […]
search engine | 10 March 2020
Top tips to grease your email marketing wheels in 2020Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers […]
search engine | 7 March 2020
Four essential ecommerce site optimizations that drive salesThe whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool […]
search engine | 20 February 2020
Six must-know international SEO tips to expand your businessThe start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments […]
search engine | 9 February 2020
Three crucial podcast tips from Fractl’s Marketing DirectorA few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching […]