search engine | 12 November 2019
12 Email marketing best practices for salesEverybody may be talking about witty tweets, quick-tip videos, and memorable memes, but there is one marketing tool that remains powerful after all these years: emails. But an effective email marketing […]
search engine | 21 October 2019
Optimizing for voice search: Q&A with Mastercard’s Guillaume ContevilleOne in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for […]
search engine | 15 October 2019
Search transformation projects: Q&A with SAP’s Siddharth TapariaAt The Transformation of Search Summit next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia, SVP and Head […]
search engine | 1 October 2019
Optimizing for voice search in 2019: Q&A with Amine BentaharAs we gear up for The Transformation of Search Summit at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming […]
search engine | 24 September 2019
Q&A with Microsoft’s Noël Reilly: Data, discovery, customer-first mindsetNoël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a […]
search engine | 29 June 2019
Alexa.com adds more search tools to its competitive analysisAmazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the […]
search engine | 24 April 2019
Study: How ready are businesses for voice search?“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For […]
search engine | 17 April 2019
Survey: Less than 10% of marketers to focus on Digital PR in 2019Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. […]
search engine | 8 April 2019
Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UXLast month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those […]
search engine | 20 March 2019
Five proven content formats to maximize link acquisition with digital PRWhen it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle […]